The Product

Lucky Me! excites the market with 3 new instant Mami flavors: Creamy Seafood, Creamy Chicken and Braised Beef.

The new packaging design for this new product offering capitalized on using solid colors to differentiate the 3 variant flavors, and used a clever food styling approach to produce an enticing product shot.

The result is a bold, convincing packaging design that promises full and satisfying instant noodle flavors.