The Product

Kratos in Ancient Greek means “POWER”.

Bold & strong, Kratos Strong Coffee is a new ready-to-drink coffee specially brewed for the young, hardworking urban warrior.

The challenge for our team is to develop a logo and an icon that will stand out and connote the boldness and strength of a warrior.

The packaging utilized solid metallic colors to show its different variants, and a Greek warrior face mask icon that defined a look that aligns with its strong positioning in the market.