The Product

It started with a full service deluxe class hotel in Alabang, The Bellevue Manila. Few years after, they built a second hotel in the same city, the B Hotel Alabang and soon opened its 3rd, The Bellevue Resort in Bohol.

With its rapid hotel business expansion, the client needed a corporate “umbrella” brand for all their hotel and resort properties. We were tapped to come up with the brand and its logo as well as to standardize all the logos of their hotel properties. Working closely with the client and imbibing the company culture, finally–BH&R, The Bellevue Hotels & Resorts was born.